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That’s a Wrap on Q3

Last quarter was a whirlwind. From brand launches, big milestones for longtime partners, and even new business initiatives of our own. From reimagining healthcare with Aon, to giving iconic brands fresh creative energy, to shaping what’s next in AI with SNSE, it’s been a season of building, scaling, and pushing boundaries.

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Table of contents:

Biz News

  • SNSE: Marketing and product AI transformation
  • Sift: Where high-conviction search meets high-impact design

Client News


  • Aon Accelerate Labs: Breaking silos in healthcare innovation
  • Wingrove Academy: Bringing a new K–12 school to life in West Palm Beach
  • CARS Worldwide: Driving a classic brand into the future

Portfolio Highlights


  • Handspring Health: Celebrating a $12M Series A

Team


  • Creature IRL: From Zoom to in the room

Biz News

SNSE: Marketing and product AI transformation

You may have heard — we just launched a new business initiative of our own: SNSE by Creature.

Why? Because 95% of generative AI pilots are failing.* Not from bad models, but from poor integration.

SNSE helps marketing and product leaders cut through the noise and put AI to work where it matters. Our phased approach covers:

  • Strategy & Roadmap — Pinpoint high-impact, low-risk opportunities
  • Implementation & Training — Tools, processes, and creative production
  • Ongoing Evolution — Quarterly audits, insights, and recommendations


We’ve all seen the AI bloopers. And we know AI doesn’t always get it right. 

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But with the right prompts, tools, and expertise, that’s where the magic happens.

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That’s where Creature comes in. With SNSE, we put AI in the hands of strategists, creatives, and operators who know how to turn the technology into business wins. From stunning creative that doesn’t break the bank, to smarter workflows and faster launches, SNSE is your team’s sixth sense.

Let’s talk SNSE→

*Source: MIT NANDA Initiative, 2025

SIFT: Executive search for investor-backed companies

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A sister company to Creature, Sift is a search firm that helps investor-backed companies make the hires that matter most — from early-stage foundational roles to leadership aligned with value-creation plans, growth transformations, and operational turnarounds.

Sift moves fast, goes deep, and operates like an extension of your team. We built a brand that reflects their precision, conviction, and impact at every stage of growth.

Learn more  →

Client News

AON: Breaking silos in healthcare innovation

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This year, we’ve had the privilege of partnering with Aon to design and facilitate Accelerate Labs — a bold new initiative tackling some of healthcare’s biggest challenges.

The inaugural Lab brought leaders together to reimagine women’s health — sparking breakthrough ideas for improving access, outcomes, and experiences. Most recently, we joined forces in Chicago for a two-day Lab on reinventing primary care, where participants collaborated to develop product concepts, pilot brands, and go-to-market strategies that could transform the future of care delivery.

Co-created by Creature and Aon, Accelerate Labs are built to break silos, fuel collaboration, and give innovators the space to design what’s next. From early-stage startups to some of the largest players in healthcare, these sessions prove what’s possible when diverse perspectives come together around one goal: building a better health system for everyone.

WINGROVE: Bringing a new K–12 school to life in Palm Beach County

Wingrove


West Palm Beach is booming — and with it, the need for additional world-class education. Enter Wingrove, a new K–12 school we helped bring to life with ElevatedEd and Related Ross. From naming to branding, we built an identity that feels as ambitious and inspiring as the city itself.

Check out Wingrove →

CARS: Driving a classic brand into the future

Cars

For 30+ years, CARS (Classic Automotive Relocation Services) has been trusted to move some of the world’s rarest and most iconic vehicles. Their service has always been best-in-class, and now their brand reflects it. We partnered with the team to create a refreshed identity that’s as polished, powerful, and cool as the cars they move.

Take a look →

Portfolio Highlights

HANDSPRING: Celebrating a $12M Series A

Handspring

Over the summer Handspring Health, the Pediatric mental health care company, announced a $12M Series A!

We’ve been proud partners since the beginning, helping shape their brand strategy, naming, and visual identity to bring their vision to life. Our goal was to create a brand that feels dependable, empathetic, and optimistic — one that connects with both families and providers.


It’s been inspiring to watch their impact grow, and we’re honored to support a team that’s building a healthier future, one child and family at a time. Huge congratulations to the Handspring team!

 

Read our case study→

See the announcement→

Team

Creature IRL - From Zoom to in the Room

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One of the best parts of being a remote team is the freedom to work from anywhere — but we never miss an opportunity to get together in person. Whether it’s a week at our NYC HQ, jetting down to sunny West Palm Beach for client meetings, diving into innovation sessions in Chicago, or meeting up with our West Coast crew, we make it a point to create moments that matter. These moments keep us connected and make the work (and the wins) that much better.

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